TraQline FAQ


Q.  I am responsible for supplying accurate, timely data to my product research team. What assurance can TraQline give me that data is correct and actionable?

A.  TraQline utilizes the latest methodology to provide the fastest, most accurate and richest survey results available today. TraQline delivers the large sample sizes you want and most consistent methodology available in the industry. This leads to the highest quality results allowing you to make actionable business decisions.

Q.  I have Point of Sale (POS) Data, do I need consumer data too?

A.  The answer to whether you need both POS and consumer data depends on what you are trying to measure. Some people need only consumer data, some need only POS data, and many of our customers use both. Each of the two data sources has different uses – POS for tracking SKU, but not for share tracking (since it is not representative of the whole market). Consumer Data is best for share and behavior tracking (since you don’t rely on retailer participation). Click here for our infographic detailing the benefits of each.

Q.  Few tracking surveys provide data on all the retail outlets, no matter their size. Does TraQline data cover the smaller markets?

A.  Unlike other share measures, which focus on tracking large retail chains and brands, TraQline measures behavior in the entire market. Due to the extensive methodology of our survey, we can track even the smallest stores, brands and geographies.

Q.  Some surveys are constantly changing and play havoc with market interpretation. How can I be sure your results will be accurate and consistent over time?

A.  TraQline is managed and syndicated by The Stevenson Company, which has over 35 years experience actually using this type of market tracking information inside major corporations. We know the pain associated with anomalies in the results. This gives us a unique perspective on how to manage tracking surveys and how to maintain continuity. Our number one goal is to ensure accuracy and continuity in the results.

Q.  What if TraQline cannot answer my questions?

A.  The analysts at The Stevenson Company have a vast array of research tools available to them and have years of expertise in custom research. If the answer is not in TraQline, we can design a custom research piece to meet your needs and answer your toughest business questions.

Q.  Can I just get a single quarter data for a single product without a subscription?

A.  No. The TraQline data comes with an incredible value – 10 years of history for every category. The minimum subscription period for any product is one year.

Q.  Who are TraQline’s other customers?

A.  Many TraQline customers are some of the largest and best known companies in the Fortune 500. TraQline subscribers are not limited to just manufacturers or just retailers, our customers include anyone interested in learning more about any of our industries. Many smaller companies subscribe to TraQline as well – they find the information to be invaluable.

Q.  Why is TraQline syndicated?

A.  To obtain the wealth of information contained in just one quarter of TraQline would be cost prohibitive for just one company to commission. Syndication & subscription allows TraQline to provide both high quality and affordable data.

Q.  How do you provide access TraQline data?

A.  Your TraQline account is cloud based, so you have access to your information 24/7 from anywhere in the world.

Q.  How many users or seats come with my subscription?

A.  There’s no limit on the number of seats you can have within your own company. Currently, one customer has 514 individual TraQline user accounts!

Q.  How do you price your subscriptions?

A.  Please contact us to learn more about how we price TraQline.