Exercise Equipment

Exercise Equipment Market Share Questions?
TraQline is here to help!

  • Reliable – TraQline is the most reliable source for Exercise Equipment market share, pricing information, and Exercise Equipment buying habits in the US and Canada.
  • Trusted – Top Retailers and Manufacturers trust TraQline – our clients are a who’s who of retail and brands.
  • Comprehensive – TraQline is not reliant on manufacturer or retailer participation. Our data comes straight from consumers who actually buy your products.
  • Flexible – Industry-leading in usability and flexibility, the TraQline website is utilized in 100+ countries.


TraQline tracks Exercise Equipment categories such as:

  • Treadmill
  • Elliptical Machine
  • Incline Trainer
  • Weight Bench
  • Stationary Bike
  • Multi-Purpose Gym
  • Stair Climber or Stepper


Don’t see the category you’re looking for? Contact us!

Get the complete picture

With TraQline, you get the complete picture of all competitors, all markets, all brands, and all retailers within the Exercise Equipment Industry. And while TraQline provides Exercise Equipment market share information, we know it’s also important to understand popular trends, pricing, your customer, and even your competition.

For Example

  • How does Dick’s Sporting Goods market share compare to Walmart market share in elliptical machines?
  • Who is selling more treadmills– Nordic Track or Proform?
  • If both Target and Academy exercise equipment is being considered, who makes the sale?
  • What percentage of consumers shop online for exercise equipment? Where do they shop?
  • Is price or quality a bigger purchase driver in exercise?

We answer the “who, what, how, where, why, & when” of Exercise Equipment purchases…

WhoAge, gender, marital status, race, etc.

WhatProduct, brand, features, size, etc.

How Brand(s) / Retailer(s) considered, shop online, etc.

WhereBrick & mortar or online, retailers, geographic location, etc.

WhyPurchase drivers: loyalty, pricing, brand name, product selection, etc.

WhenUp to 10 years of quarterly data

Exercise Equipment

We track all kinds of Exercise Equipment for the home.

  • Treadmill
  • Elliptical Machine
  • Incline Trainer
  • Weight Bench
  • Rowing Machine
  • Stationary Bike
  • Multi-Purpose Gym
  • Stair Climber or Stepper

What makes a product appealing?

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out:

  • Type of Exercise Equipment
  • Upright vs. Recumbent
  • Primary use of Exercise Equipment
    • weight loss
    • increase strength
    • physical therapy
    • etc.

Why are they buying?

Not only does TraQline tell you where consumers buy, but TraQline also has the answers to why consumers buy.

  • Good Brand Name
  • Competitive Price
  • Previous Experience with Retailer
  • Features desired
  • Quality product
  • Advertising
  • Previously owned the brand
  • First time purchase

What are the best-selling Exercise Equipment Brands?

TraQline gives you the ability to track performances for all the exercise equipment manufacturers.

  • Nordic Track
  • Bowflex
  • Gold’s Gym
  • Weslo
  • Schwinn
  • Exerpeutic
  • Proform
  • …and more

What’s my competition doing?

Get a complete picture of the market – including regional stores & emerging brands to – keep an eye on the competition.

  • Walmart
  • Amazon.com
  • Sears
  • Dicks
  • Sports Authority
  • Academy
  • Target
  • …and more

You need a tool that can tell you who is winning in the Exercise Equipment, where they are winning, and why – and TraQline’s got you covered.

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Custom Research Solutions

Don’t see your category listed here? Have a problem or question that goes beyond the scope of TraQline? We’ve got you covered. Our Custom Research Services can craft a custom solution for you. It’s on us – we’ll prove that we can help you solve your toughest research problems.

For more information about Exercise Equipment market share or other market research data please contact us at 502.271.5250 or info@stevensoncompany.com.