Camera & Camcorder

TraQline Answers Questions for the Imaging Industry Every Day

  • What are the top selling Digital Camera brands?
  • Who are the Imaging market share leaders in the US? In Canada?
  • Why do consumers buy certain Imaging Products?
  • Where do consumers buy Digital Cameras & Camcorders?

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Understand the current (and past) trends

For over 15 years, the industry has trusted TraQline to deliver insights into Imaging market share as well as feature trends, purchase motivators, demographics, and much more.

TraQline data allows you the opportunity to build a more accurate picture of today’s marketplace.

For example

  • DSLR vs. Point and Shoot Cameras – which product should get more floor space?
  • What’s the impact of Action Camcorders in the Imaging marketplace?
  • Need to know how many people shopped at Amazon before ultimately purchasing at Best Buy?

We Track Imaging categories such as:

  • DSLR Digital Camera
  • Action Camcorder
  • Traditional Camcorder


Don’t see the category you’re looking for? Contact us!

What makes a product appealing?

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out:

  • Megapixels
  • Wifi capability
  • Panorama mode
  • Waterproof
  • Hands-free
  • Touchscreen
  • Facial recognition
  • Ultra zoom

Why are they buying?

Not only does TraQline tell you where consumers buy, but TraQline also has the answers to why consumers buy.

  • Good Brand Name
  • Competitive Price
  • Previous Experience with Retailer
  • Features desired
  • Quality product
  • Convenient Retailer location
  • Salespeople
  • Previously owned the brand

What are the best-selling Camera & Camcorder Brands?

TraQline gives you the ability to track performances for all the Camera & Camcorder manufacturers.

  • Canon
  • GoPro
  • Nikon
  • Samsung
  • Sony
  • Fuji
  • Panasonic
  • …and more

What’s my competition doing?

Get a complete picture of the market – including regional stores & emerging brands to – keep an eye on the competition.

  • Best Buy
  • Amazon
  • Dell
  • Walmart
  • Staples
  • Target
  • Costco
  • …and more

TraQline has kept its finger on the Imaging Industry’s pulse for over 15 years.

Let us connect you with actionable and insightful data!

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